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Privacy Policy

Effective Date: July 19, 2025
Introduction

Equip Change ("we," "our," or "us") is committed to protecting your privacy and data. This Privacy Policy explains how we collect, use, share, and protect personal information in connection with our website, tools, and services (collectively, the “Services”).
We comply with global data protection laws, including the General Data Protection Regulation (GDPR) for individuals located in the European Economic Area (EEA). If you are located in the EEA or UK, you have specific rights outlined in this policy.

Information We Collect

We collect the following types of personal information:

A. Information You Provide

  • Account Information: When you register or subscribe, we collect your name, email, password, and billing/payment details.

  • Tool Inputs & Uploads: Any data entered into Equip Change tools, including prompts, uploads, and generated content.

  • Communication: Emails, surveys, or other messages you send us.

  • Social Interactions: Publicly available information you share when engaging with Equip Change on platforms like LinkedIn, YouTube, or Twitter.

B. Information Collected Automatically

  • Usage Data: Actions on our platform, including tool usage, features accessed, and click behavior.

  • Device Information: IP address, browser type, operating system, time zone, and session details.

  • Cookies: We use cookies to operate, secure, and optimize your experience. You can control cookie behavior via your browser settings.

 

Note: Some analytics cookies are essential for logged-in sessions, affiliate tracking, and service infrastructure.

How We Use Your Information

We use personal information to:

Provide, operate, and improve our Services;

Communicate with you about your account, updates, or support;

Conduct research and improve tool performance;

Comply with legal obligations;

Prevent misuse, fraud, or service disruption;

Analyze aggregated usage data for internal insights.

 

We do not sell your data or use it for cross-contextual behavioral advertising.

Legal Bases for Processing (GDPR)

If you are located in the EEA or UK, we process your data only when one or more legal bases apply:

  • Consent: You have given clear consent to process your personal data.

  • Contractual necessity: Data is needed to deliver a service you requested.

  • Legal obligation: To comply with applicable laws.

  • Legitimate interests: For product improvement, support, and fraud prevention—without overriding your rights.

How We Share Information

We may share your information with:

Trusted service providers (e.g. hosting, payment processing, support tools) under strict confidentiality agreements;

Legal or regulatory authorities, if required by law;

Successor entities in the event of a merger, acquisition, or restructuring.

We do not sell, rent, or share personal information for advertising or profiling purposes.

Data Privacy for Tool Inputs

All inputs and uploads submitted to Equip Change tools are confidential and remain your property.

If you are a premium user (as you are by default with Equip Change), your data will never be used to train AI models. Additionally:

  • Data is encrypted in transit and at rest.

  • Only authorized personnel may access tool interaction logs, solely to improve functionality or address misuse.

International Data Transfers

If you are based outside the United States (e.g., in the EEA), your personal data may be transferred to and processed in the U.S.

We use appropriate safeguards, including Standard Contractual Clauses (SCCs), to protect your rights and privacy during international transfers.

Your Data Rights

If you reside in the EEA, UK, California, or other applicable jurisdictions, you may have the right to:

  • Access the data we hold about you;

  • Correct or update inaccurate information;

  • Delete your data ("right to be forgotten");

  • Transfer your data to another provider (data portability);

  • Restrict or object to certain types of processing;

  • Withdraw your consent at any time;

  • File a complaint with your local Data Protection Authority.

To exercise any of these rights, please email info@equipchange.co.

Data Security & Retention

We use industry-standard practices to protect your information, including:

  • AES-256 encryption at rest;

  • TLS encryption in transit;

  • Secure access controls and account authentication.

We retain your data only as long as needed to provide services or fulfill legal obligations. Data may be retained in a de-identified, anonymized form for research and analytical purposes.

Breach Notification

While we implement strong security measures, no system is completely secure. In the event of a breach that may impact your personal information, we will notify you promptly and take appropriate mitigation steps.

Children’s Privacy

Equip Change is not directed to children under 13. We do not knowingly collect information from children. If you believe a child has provided us with data, contact us at info@equipchange.co and we will promptly delete it.

Third-Party Links

Our website may include links to third-party sites. This policy does not apply to those sites. Please refer to their own privacy policies for details on how they manage your information.

Changes to This Privacy Policy

We may update this Privacy Policy occasionally. When we do, we will post the revised version on this page and update the date above. Significant changes may also be communicated via email or platform notification.

Contact Us

For questions, feedback, or privacy-related requests, contact:

Email: info@equipchange.co

Mailing Address:

Equip Change

325 N Larchmont Blvd #450

Los Angeles, CA 90004

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